e-commerce and retail

Cart Abandonment Recovery

This table takes the amount of time a customer has remained idle in their website, their cart value, and their subscription status to output when a message should be sent, where to send the message, and a call to action hint.

DecisionRules

David Škarka

Template author

This Decision Table determines the appropriate engagement strategy for customers who have abandoned their shopping carts.


Solution components
  • Idle Time Condition: Evaluates how long (in minutes) a customer has remained idle on the website.

  • Cart Value Condition: Checks the monetary value of the items currently in the customer's cart.

  • Customer Subscription Condition: Identifies the customer's tier (e.g., Guest, Registered, VIP).

  • Output Actions:

    • Send Delay: Specifies the time to wait before sending the message (e.g., "Instant", "10 min", "3h").

    • Message Channel: Determines where to send the message (e.g., "In-app msg", "Email", "Email/SMS").

    • Call to Action: Provides a specific text hint for the message content (e.g., “Still thinking? Your items are waiting.”).

Use this Decision Table to automate cart recovery efforts by tailoring the timing, channel, and message content to the customer's behavior and value.

Check iconA checkmark inside a circle signifying "yes"Minus iconA minus inside a circle signifying "no"PROS IconA plus symbol representing positive aspects or benefits.CONS IconA minus symbol representing negative aspects or drawbacks.

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